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PRIVACY
POLICY
The following statement describes the overall company practices of
TheHowToResource.com, including our network of websites, as well as across other
internal sites, and products and services that are offered byTheHowToResource.
This policy does not apply to the practices of companies that
TheHowToResource.com does not own or control, or to people that
TheHowToResource.com does not employ.
Information Collected By TheHowToResource.com
Non-Personally Identifiable Consumer Data
TheHowToResource.com delivers information and advertisements across multiple
channels and media, including to web surfers who visit any of the thousands of
websites that are a part of TheHowToResource.com's network. Data is anonymous,
and includes information such as a web surfer's IP address, web pages which have
been viewed by a web surfer, date and time, domain type, and responses by a web
surfer to an advertisement delivered by us or our third party advertising
technology vendor. We may use different types of technologies to collect this
type of information, including cookies and web beacons (1x1 pixels).
TheHowToResource.com owns numerous websites and services, and often runs
promotions and sweepstakes offers through various Internet channels
(collectively referred to as "TheHowToResource.com Properties"), and collects
information at those sites. As a part of the registration process at the
TheHowToResource.com Properties, we may request and collect additional
non-personally identifiable information about the visitor. Examples of the
non-personally identifiable data that may be requested include age, gender, and
interests. None of the foregoing information (collectively referred to as
"non-personally identifiable data"), by itself, or together, can by its nature
be tracked to a specific individual. Web surfers may elect not to provide Click
Stream Data by following the Cookie Opt-Out procedures set forth below. In
addition, web surfers who have provided registration data to
TheHowToResource.com may elect to have their data deleted from our files, or
kept from being used for purposes other than for the service requested, by
following the Data Opt-Out procedures set forth below. Personally identifiable
information that is collected at the TheHowToResource.com Properties is
discussed immediately below.
Personally Identifiable Consumer Data
At some of the TheHowToResource.com Properties, we ask people to register and
provide personally identifiable data. TheHowToResource.com is committed to
making sure that clear notice and choice is provided to all consumers before the
personally identifiable data is collected, and that they have opted-in to our
use of their data. Examples of personally identifiable data that may be
requested include name, address, and email address. Web surfers who have
provided personally identifiable data may elect to have their data deleted from
our files, or kept from being used for purposes other than for the service
requested, by following the Data Opt-Out procedures set forth below.
Other Information that is Collected
At some TheHowToResource.com Properties, including this one,
TheHowToResource.com collects personal information on individuals and companies
who want to enter into business relationships with TheHowToResource.com
("business information"). An example of this would include web publishers who
want to become a part of TheHowToResource.com's web network. We maintain
business information for purposes of administering the program, such as
maintaining account information, sending payments, etc. We may share business
information with third parties who provide administrative services (and they are
required to maintain the confidentiality of the information), as well as
pursuant to a court order or to law enforcement or government officials as we
deem necessary or appropriate.
How Collected Information is Used
The non-personally identifiable data that TheHowToResource.com and/or its third
party advertising vendor collect are used for marketing and sales efforts to
better target advertisements to people accross the different websites they
visit. TheHowToResource.com may also use the non-personally identifiable data to
better target content to individuals in an effort to create a personally
relevant experience for each person. The data is also used to predict responses
to advertisements, and to help determine which ads perform best and which
content is most appropriate for different individuals.
If a consumer elects to provide TheHowToResource.com with personally
identifiable data, we may utilize such data for marketing purposes. In addition,
that data may be combined with information collected from other sources to
assist with targeting ads to that consumer's preferences and behaviors, and for
other TheHowToResource.com sales and marketing efforts.
Sharing With Third Parties
All personally identifiable data provided by individuals is maintained in
confidence by TheHowToResource.com. There are instances, however, in which
personally identifiable and non-personally identifiable information is shared
with third parties, as described below.
The non-personally identifiable data may be shared with third-party partners of
TheHowToResource.com on an anonymous basis.
With respect to personally identifiable information, TheHowToResource.com may,
from time to time, provide information to certain third-party administrative
vendors for efficiency purposes in providing administrative services such as
billing, delivery and pay-outs, or for other services related to providing an
TheHowToResource.com product or service. Any third-party vendor so used will be
required to enter into a confidentiality agreement with TheHowToResource.com.
TheHowToResource.com may also share personally identifiable information with
third parties who enter into business relationships with us. These business
partners may include financial service providers (including credit bureaus and
insurance agents); non-financial companies (including retailers, online and
offline advertisers, membership list vendors, direct marketers and publishers);
companies that perform marketing services on our behalf, and others such as
non-profit organizations. We may also disclose information to a third party who
provides substantially similar services as the original service signed up for,
if we decide to stop providing such services ourselves. In such situations, we
will provide our subscribers with an opportunity to opt-out of such sharing.
Please be aware that TheHowToResource.com is very careful about which companies
it does business with.
In addition to the above, there is also the possibility that
TheHowToResource.com, or part(s) of the company, may one day be purchased by, or
merged with, another company. If that's the case, the acquiring (or merging)
company will have access to your information.
Finally, TheHowToResource.com may share information on individuals as it deems
necessary to comply with a court order or to cooperate with government and law
enforcement officials.
Third-Party Advertising Technology Vendors
TheHowToResource.com also works with various third party advertising technology
vendors. These vendors may also use cookies, web beacons, and similar
technologies to collect Click Stream Data. Please click on the links below to
learn more about these vendors:
Security Precautions
TheHowToResource.com makes significant efforts to maintain the security of its
network and the data we collect. We use various technologies, including, in
certain instances, encryption, to ensure the high security standards. Any data
that is stored on TheHowToResource.com's servers is treated as confidential and
is not generally available to the public. TheHowToResource.com has an internal
security policy with respect to the confidentiality of customer and other data,
limiting access only to those employees who we reasonably believe need to know
such information for the purpose of performing their jobs. Please keep in mind,
however, that the Internet is not a 100% secure medium. Therefore, although we
use reasonable efforts to protect information, the possibility of somebody
defeating our security measures does exist.
Consumer Choice
Non-Personally Identifiable Consumer Data - Use of Cookies &
Opting-Out
TheHowToResource.com uses technology, including technology from its third party
advertising vendor, which includes cookies and web beacons (1x1 pixels), to
deliver better, targeted marketing messages to the web surfer. These tools are
used to collect non-personally identifiable data to provide better and more
relevant services and messages to that Member. We believe that the use of such
tools assists in providing a more meaningful web-surfing experience, but you may
opt-out of the use of TheHowToResource.com cookies and those of our third party
advertising technology vendor if you would like. To do so, you can disable
cookies on your browser. Alternatively, you can opt-out of
TheHowToResource.com's cookies by going to the opt-out section at this site, and
you may opt-out of our third party advertising technology vendors' cookies by
going to the "Third Party Advertising Technology Vendors" Section, above, and
linking on a specific vendor's name.
Personally Identifiable Consumer Data - Opt-Out
If a consumer elects to provide TheHowToResource.com with personally
identifiable data, he or she has the right to tell us not to make some of the
uses of such data described herein or may have such data deleted in its entirety
at any time. Simply contact us and provide the name of the service for which you
provided information and let us know what level of opt-out you would like to
exercise. These include: (1) Do not share information about me with business
partners, (2) Do not solicit me with special offers other than those related to
the service I signed up for, or (3) Remove my data from your database for such
service completely. Once we receive this instruction, we will promptly take
corrective action. Please note that we will need you to provide your email
address or other previously provided personal identifier in order to identify
you in the Data Opt-Out process. Also, please remember that if you choose to
delete your information completely you will no longer receive the
TheHowToResource.com service in question.
Access to Data
TheHowToResource.com allows consumers who have voluntarily provided personally
identifiable data access to their data to ensure that it is correct and to make
any changes. Please
contact us.
Miscellaneous
Children's Privacy
TheHowToResource.com is very sensitive to the issue of children's privacy.
TheHowToResource.com's websites, products, and services are neither developed
for, nor directed at, children. If you believe your child has provided
TheHowToResource.com with personally identifiable data, or registered at one of
TheHowToResource.com's websites, and you would like to have the data removed,
please contact us.
A Special Note About the European Union
European Union web surfers understand and consent to the processing of personal
information in the
United States
.
Changes to Our Privacy Policy
The issue of privacy is an evolving one. TheHowToResource.com is committed to
the constant monitoring and examination of its privacy practices, and may, from
time to time, institute changes to its Privacy Policy. In the event that any
material changes are made to the company's privacy practices, we will promptly
make changes to this privacy policy that discloses the changes.
Effective Date
This Privacy Policy has been in effect since November 1, 2007
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